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GTM Studio
One GTM canvas that turns signals into actions
ZoomInfo GTM Studio unifies your signals, systems, and teams in one intelligent, AI-powered canvas so plays fire automatically, moments aren’t missed, and reps always know what to do next.
Connect your data. Enrich every signal. See it all in one place.
GTM Studio unifies all your data connections into one live canvas. Connect your CRM, marketing tools, sales systems, and third-party data into one dynamic canvas to build a complete, AI-ready view of your market. No more tool sprawl, no more missed signals.
Automatically fill in missing contact data with built-in waterfall enrichment, so your data is always complete and actionable.
Show up when buyers are ready, not after
AI-powered insights help you respond in under 5 minutes, while competitors are still pulling lists. Turn simple questions into precise answers with AI and real-time enrichment. Every response is grounded in your ICP, so GTM decisions are faster and more informed.
Activate your GTM plays on day 1. No tickets, no waiting
Ideas die in ticket queues. GTM Studio launches with proven plays, embedded data, and built-in orchestration. RevOps and marketers launch without engineering support.
Activation that drives revenue
Launch proven GTM plays in just one click
Choose from a library of pre-built plays, like inbound acceleration, champion tracking, and competitive displacement.
Build custom plays without dev or delays
Design, test, and scale new plays without code or dev support. What takes weeks elsewhere happens in minutes here.
Let AI run the playbook for you
Specialized AI agents take care of enrichment, scoring, routing, and message creation, so your team can focus on results, not operations.
Turn buyer signals into seller action
Find new revenue paths by surfacing hidden stakeholders, uncovering multithreaded buying groups, and identifying whitespace within existing customers.
Keep every GTM system in sync
GTM Studio connects with your CRM, sales engagement tools, and marketing platforms so leads route instantly, records stay current, and every team sees the same source of truth.
Run plays across every GTM channel
Orchestrate outreach across email, calls, ads, and direct mail, all triggered automatically by real-time buyer behavior.
Deliver the next step directly to the rep
Hot accounts, key signals, and recommended actions, all delivered inside ZoomInfo Copilot. No tabs to switch. No prep work required.
Smarter every time you use it
Accelerate deals with AI-guided workflows that reduce manual effort. Equip your team with the context, content, and next-best actions needed to grow deals faster.
Plays get smarter over time
Every click, open, and reply helps improve messaging, timing, and targeting, automatically.
Personalized for every buyer
Messages adapt to each buyer’s role, intent, and account, at scale, with no manual work.
Run 24/7, reliably
Plays execute around the clock with enterprise-grade security, compliance, and uptime so nothing gets dropped.
What GTM teams are saying
See what GTM leaders are saying about their experience with GTM Studio - quick wins, smarter workflows, and real impact.
Top-performing teams run 3x more plays than the average, 50+ per quarter, not 15.
Teams that respond in under 5 minutes convert at 26% higher rate.
Expansion plays that used to take 3 weeks now launch in 30 minutes, no technical support required.
All your GTM tools, finally working together
From data to execution, GTM Studio brings every go-to-market tool into one connected, AI-powered system so signals flow, plays launch, and execution happens automatically.
Workflows & Alerts
Instantly respond to changes in your GTM data with automated, AI-powered workflows.
- Detects key signals and data changes across your GTM systems
- Triggers real-time actions like routing, assignments, or CRM updates
- Supports AI-based logic to automate decision-making at scale
- Keeps teams sync with real-time alerts and automated workflows across all GTM systems
Analytics
Measure what matters with AI-powered insights that reveal what’s working, and what’s not in real time
- Visualizes GTM performance using real-time, AI-enhanced dashboards
- Tracks engagement, activation signals, funnel progression, and more
- Identifies top-performing segments, plays, and reps
- Equips leaders with actionable insights to refine GTM strategy faster
Audiences
Turn scattered data into a dynamic GTM canvas where AI helps you build, explore, and activate.
- Unifies first and third party data into a flexible dynamic canvas
- Supports natural language prompts to explore, segment, and enrich data
- Enables custom fields, AI scoring, and signal-based transformations
- Makes it easy to build and launch GTM plays, no ops or coding required
GTM Configurations
Lay the foundation for every GTM motion with structured, signal-enriched data tailored to your strategy
- Lay the foundation for every GTM motion with structured, signal-enriched data tailored to your strategy
- Syncs and enriches datasets across CRM, marketing, and engagement tools
- Defines GTM logic, like triggers, targeting rules, and data flows
- Powers downstream AI workflows with always-fresh, contextual inputs
Connect your favorite tools to ZoomInfo
See Our 50+ IntegrationsThe GTM Studio starter playbook
Kick off your journey with top-performing use cases that help you identify, convert, and expand your best opportunities in GTM Studio.
Building a modern GTM strategy
What strong GTM strategies look like when planning, data, and execution actually work together.
FAQs
What is ZoomInfo GTM Studio?
GTM Studio is a modern data management and orchestration platform for designing, enriching and activating your organizations’ GTM strategy and revenue-producing activities. It gives revenue operators the control they need to architect their company’s go-to-market, with tools to unify their data, build hyper-targeted account lists and campaigns, and seamlessly activate sellers with predictive insights and recommended actions—eliminating data silos, driving customer growth, and maximizing rep productivity.
What is waterfall enrichment?
Waterfall enrichment is a method of expanding B2B contact coverage by filling in missing emails or mobile phone numbers when primary data is unavailable. In ZoomInfo GTM Studio, waterfall enrichment evaluates previously processed data from multiple sources and returns only the highest-confidence alternative, along with source attribution.
Is waterfall enrichment free in ZoomInfo GTM Studio?
Yes. Waterfall enrichment is included at no additional cost and provides access to alternative contact data from 25+ vendors. Users can run waterfall enrichment directly in GTM Studio to find the highest-confidence data, without setting up or paying for additional vendors.
How much does GTM Studio cost?
GTM Studio pricing is tailored to your specific go-to-market needs and the scale of your Go-To-Market motion. GTM Studio is currently in an early access program phase.
To get a personalized quote or see GTM Studio in action, contact our team or request a free trial.
Is ZoomInfo GTM Studio an AI-powered tool?
Yes. GTM Studio is ZoomInfo’s AI-powered canvas for go-to-market teams. It lets sales, marketing, and revenue teams use natural language to build workflows, run searches, and activate campaigns in seconds. Instead of manually pulling reports or building complex filters, you can simply type a request like “Show me B2B SaaS companies in North America hiring CROs” – and GTM Studio instantly delivers a prioritized list with decision-maker details, intent signals, and recommended next steps.
What makes GTM Studio powerful is its ability to combine ZoomInfo’s industry-leading B2B data with AI-driven insights and automation. The result is a tool that helps GTM teams:
Find the right accounts and contacts faster.
Get AI-powered recommendations on who to reach out to and when.
Automate routine tasks so reps can focus on building relationships and closing deals.
In short, GTM Studio isn’t just another dashboard – it’s an AI-powered control center that brings your GTM strategy to life inside ZoomInfo.
Who is ZoomInfo GTM Studio designed for?
GTM Studio is designed for revenue operators and leaders, whether on Revenue, Sales, or Marketing teams, who are responsible for designing, managing, and implementing their business’ GTM strategies and activities.
How is ZoomInfo GTM Studio different from ZoomInfo Data-as-a-Service?
ZoomInfo’s DaaS products and services help data and operations teams access, ingest, manage, and centralize complex data at scale, with a focus on integrating large-scale standard and custom datasets directly into their existing systems and workflows.
ZoomInfo GTM Studio, on the other hand, is an easy-to-use platform designed for revenue operators to autonomously plan, design and execute their day-to-day jobs to be done and strategic go-to-market plays and campaigns in support of their company’s critical sales and marketing activities.
How can ZoomInfo GTM Studio help my business?
ZoomInfo GTM Studio helps revenue operators eliminate data silos, automate manual processes, and proactively surface real-time buyer intelligence to ensure their sellers are working the right accounts at the right time with the right message.
Build a unified, consistently accurate AI-ready data foundation across sales, marketing, and customer success teams from all accessible 1st- and 3rd-party data
Create and incorporate custom data attributes and intelligent insights to better target in-market, high-value accounts
Find new business and grow your existing customers with flexible list building, account scoring, and buying group insights
Maximize sales and marketing productivity with automated outreach, territory segmentation and routing, and end-to-end ZoomInfo Copilot integration
How can I try GTM Studio?
Click ‘Talk to an Expert’ above to find out how GTM Studio can accelerate your GTM.